Big data, artificial intelligence and advanced analytics have fundamentally transformed how brands communicate with consumers and stakeholders. This course introduces key concepts surrounding big data, AI tools, and intelligent automation for communication. Students will gain first-hand experience building and deploying AI agents and chatbots for communication in public relations and advertising. The course emphasises key business-driven approaches to strategy, whereby students plan, monitor, and evaluate communication systems.
This course enables students to leverage artificial intelligence to analyse and interpret complex datasets, design structured data visualisations, build and deploy AI agents for commercial and educational purposes, and apply communication strategies with professional confidence to effectively promote and communicate data insights.
Try all 21 innovative AI agents created by PRAO3086 students